Bold design.
Real impact.
Bold design.
Bold design.
Real impact.
UX/ UI · Brand Identity · Editorial · Campaign Design
UX/ UI · Brand Identity · Editorial · Campaign Design
UX/ UI · Brand Identity · Editorial ·
Campaign Design
Willy Mancilla Lara
Digital Graphic Designer, based in Mexico.
Willy Mancilla Lara
based in Mexico.
WHO IS WILLY?
WHO IS WILLY?
With 5+ years of design experience, I lead creative execution across brand identity, art direction, campaigns, and digital experiences. I combine strategic thinking with strong visual direction to deliver impactful, scalable design solutions from concept to production.
With 5+ years of design experience, I lead creative execution across brand identity, art direction, campaigns, and digital experiences. I combine strategic thinking with strong visual direction to deliver impactful, scalable design solutions from concept to production.
With 5+ years of design experience, I lead creative execution across brand identity, art direction, campaigns, and digital experiences. I combine strategic thinking with strong visual direction to deliver impactful, scalable design solutions from concept to production.
Work/ Projects
skills
skills
My Practice
My Practice
01
Brand Identity
02
UX/ UI
03
Design Systems & Prototyping
04
Editorial Design
05
Social Content
01
Brand Identity
02
UX/ UI
03
Design Systems & Prototyping
04
Editorial Design
05
Social Content
01
Brand Identity
02
UX/ UI
03
Design Systems & Prototyping
04
Editorial Design
05
Social Content
Just the facts
Campaign assets designed
Campaign assets designed
Engagement lift in campaigns
Engagement lift in campaigns
Years of experience
Years of experience
CAREER
CAREER
Professional
Experience
Professional
Experience
2024 — 2026
Times 10 | Mid-Senior Graphic Designer & UI Designer
I bring brands to life through thoughtful design and creative execution, crafting distinctive visual identities, social media content, landing pages, presentation decks, and production-ready artwork for brands like Adidas, ANTA, and SACHEU Cosmetics.
2024 — 2026
Times 10 | Mid-Senior Graphic Designer & UI Designer
I bring brands to life through thoughtful design and creative execution, crafting distinctive visual identities, social media content, landing pages, presentation decks, and production-ready artwork for brands like Adidas, ANTA, and SACHEU Cosmetics.
2023 — 2024
Indat | UX/ UI & Graphic Designer
Designed interfaces, web experiences, and UI/UX prototypes for 20+ state and national-level projects, including clients such as the Gobierno de Jalisco, Movimiento Ciudadano, and Tlajomulco.
2023 — 2024
Indat | UX/ UI & Graphic Designer
Designed interfaces, web experiences, and UI/UX prototypes for 20+ state and national-level projects, including clients such as the Gobierno de Jalisco, Movimiento Ciudadano, and Tlajomulco.
2022 — 2023
DiDi | In-App, Email Marketing & Visual Design
In-app graphics and digital content creation for DiDi Food; email marketing for DiDi Rides; working with brands such as Starbucks, McDonald’s and Subway on nationwide campaigns.
2022 — 2023
DiDi | In-App, Email Marketing & Visual Design
In-app graphics and digital content creation for DiDi Food; email marketing for DiDi Rides; working with brands such as Starbucks, McDonald’s and Subway on nationwide campaigns.
2023 — 2026
Grupo 3R | Editorial & Content Designer
Editorial design projects for the pharmaceutical industry, complemented by impactful, informative social media content designed to engage audiences and communicate key information effectively.
2023 — 2026
Grupo 3R | Editorial & Content Designer
Editorial design projects for the pharmaceutical industry, complemented by impactful, informative social media content designed to engage audiences and communicate key information effectively.
2020 — 2022
MDR | Editorial & Content Designer
Mexico Drive Resort. Social media graphics, editorial design for service catalogs, and photo editing and retouching tailored to the world of motorsports.
2020 — 2022
MDR | Editorial & Content Designer
Mexico Drive Resort. Social media graphics, editorial design for service catalogs, and photo editing and retouching tailored to the world of motorsports.
Just the facts
Campaign assets designed
Engagement lift in campaigns
Years of experience
tools
Technologies
Technologies
Figma
Interactive UX/UI prototypes
Intermediate
Figma
Interactive UX/UI prototypes
Intermediate
Framer
No-code website builder
Intermediate
Framer
No-code website builder
Intermediate
Adobe Photoshop
Creation, editing and retouching of images
Advanced
Adobe Photoshop
Creation, editing and retouching of images
Advanced
Adobe Illustrator
Vector graphics editing
Advanced
Adobe Illustrator
Vector graphics editing
Advanced
Adobe InDesign
Layout for print and digital content
Advanced
Adobe InDesign
Layout for print and digital content
Advanced
Adobe Lightroom
Professional photo editing
Intermediate
Adobe Lightroom
Professional photo editing
Intermediate
Chat GPT-6 Sol
Generative AI images and content
Basic
Chat GPT-6 Sol
Generative AI images and content
Basic
Figma Make
IA design files into working prototypes
Basic
Figma Make
IA design files into working prototypes
Basic
Lovable
Builds and edits full-stack web apps
Advanced
Lovable
Builds and edits full-stack web apps
Advanced
Claude Opus 5.5
AI problem solver and thinking partner.
Advanced
Claude Opus 5.5
AI problem solver and thinking partner.
Advanced
REVIEWS
REVIEWS
Opinions are
valuable
Opinions are
valuable
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project.
David Sánchez / Architect
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar / Graphic Designer
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project.
David Sánchez / Architect
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project.
David Sánchez / Architect
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar / Graphic Designer
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher