CHALLENGE

This logofolio brings together visual identity and branding projects developed throughout my career as a designer, from early concepts to collaborations with international clients and more challenging creative briefs. Each project explores a different visual language, shaped by the brand’s personality, audience, and industry.

APPROACH

My approach to branding is rooted in versatility: adapting the visual direction to each project without compromising quality or character. PEAT embraces a bold, urban aesthetic through heavy typography and halftone textures. 10TH TEE takes a more relaxed, lifestyle-driven direction, built around a versatile circular monogram and a clean mustard-and-olive palette. 890CAPITAL introduces a more refined corporate identity, using architectural lines and a confident blue palette suited to the real estate industry. SUMMIT brings a sense of movement and exploration to the mix, using topographic lines across everything from apparel and accessories to commercial vehicle graphics.

RESULT

Each identity was developed to feel distinctive while remaining functional across different applications and formats. From bold streetwear graphics to understated corporate branding and dynamic outdoor applications, these projects reflect my ability to shift between visual styles and build identities that remain recognizable, consistent, and relevant wherever they appear.

KEY DESIGN FOCUS

Visual identity · Brand strategy · Art direction · Typography · Logo design · Cross-platform applications

Sites: 890capital
Mercado Arboledas