CHALLENGE

Founded in 2020 and based in Guadalajara, Grupo 3R provides preventive and corrective maintenance solutions for process equipment in the pharmaceutical and food industries. The company needed a fresh visual direction to communicate its products and services more effectively, modernizing its existing materials without losing the technical precision and professionalism expected from its industry.

APPROACH

I started with the product catalogs, reworking the covers with Grupo 3R’s icon, pharmaceutical imagery, and signature blue tones. The idea was to give each catalog a stronger visual identity while keeping the featured machine at the center.

Inside, I focused on making technical information easier to read and navigate. I reorganized the data tables, refined the typography, and retouched product images to give the equipment a cleaner, more polished presentation.

For social media, I took a more visual approach. I grouped the machines by category and used gradients, podiums, and image compositing to highlight each product and make the graphics stand out.

RESULT

The new materials gave Grupo 3R a more modern and consistent look across its catalogs and social media. Technical information became easier to follow, and the equipment took a more prominent role in the overall design.

KEY DESIGN FOCUS

• Editorial hierarchy: Structuring technical content for quick scanning and easy reference.

• Typography & readability: Balancing technical precision with a clear, consistent reading experience.

• Brand consistency: Refreshing the visual language while preserving Grupo 3R’s professional identity.

• Product presentation: Using gradients, podiums, and category-based compositions to highlight key equipment.